EPRDV-Integrated Engineering Solutions

Experience the eprdv-Engineering Difference:

Design & Engineering Solutions through Science
committed to your success at an international and national level
innovative in the corporate culture and in global operation
Innovations Advanced Technology Leadership Awards
Concept and product tests

  • Concept and product tests
    • With product lifecycles getting ever shorter, new product variants, flavours and packaging concepts are vital to maintain a competitive edge. At the same time, there is a growing risk of failure in an increasingly tough market environment.
    • To successfully reconcile the conflicting priorities of customer needs and market requirements, manufacturers need to formulate a clear brand message and ensure that new concepts are optimised at an early stage of product development.
    • Concept and product tests can be performed as pretests or post-tests:

      • Design errors can be prevented during the planning and design phase, thus reducing the risk of failure and saving money.
      • If products are already established in the market, strengths and weaknesses can be analysed (including competitor analysis, if required) to identify areas where improvement is needed.
      • Choosing the most appropriate method requires taking aspects such as the individual questions, the test materials available and the accessibility of the target group into account.

    • Focus of analysis

      • Depending on the objective, the concept or product itself is tested individually or against other products in the market.

      • As well as performance, the product's brand, design, features and price can all be analysed in detail.
    • Research focuses on the following aspects:
      • Look and feel/visual appearance
      • Acceptance
      • Analysis of strengths/weaknesses
      • Novelty value
      • Relevance/interest
      • Benefit
      • Brand fit of product
      • Willingness to pay
      • Willingness to buy
      • Optimisation potential

    • Accurate answers:
      • eprdv-engineering concept and product tests deliver important data that enables informed decisions during the key stages of the product lifecycle:
        • Evaluation of perception and acceptance of a product/concept among the target group, along with basic viability
        • Feedback that allows improvement of the product/concept
        • Selection of the most promising product/concept (if several alternatives are being tested)

    • Copyright @ EPRDV Engineering and All Rights Reserved@Web Design and Development by EPRDV-Engineering.